The Challenge
Our relationship with music is constantly changing.
The songs we couldn't stop playing five years ago might barely appear today. New artists enter our lives. Old favorites return. Playlists grow with us.
Spotify doesn't just have a record of what people listen to.
It has a record of who they've been.
The Insight
Our taste in music tells the story of who we are becoming.
There's music from our childhood. Music we inherited from our parents. Music from our first relationships. Music from old friends. Music we discovered when we moved somewhere new. Music from phases we thought would last forever.
We don't simply collect songs.
Songs collect versions of us.
The Campaign: You Are What You Listen To
Spotify celebrates the people, places, experiences and different versions of ourselves that live inside our listening histories.
Because your library isn't just a collection of music.
It's a collection of you.
