Copywriter

About Me

In a past life, I was an aspiring professional musician. I performed live, wrote songs, recorded records, and learned pretty quickly that creating something people care about is only half the battle. The other half is figuring out how to make them care in the first place.

That curiosity led me into marketing, advertising, and eventually brand strategy. For more than a decade, I've studied audiences, uncovered insights, built brands, developed campaigns, and collaborated with creative teams to turn strategic thinking into ideas that resonate.

Along the way, I realized that the part of the process I enjoyed most was the creative work. Finding the line that makes an idea click. Turning a human insight into a compelling concept. Giving brands a distinct voice. Finding the right words to make someone laugh, think, feel, act, or remember.

So, I decided to bring everything I've learned as a strategist into copywriting.

Today, I'm a copywriter with a strategist's brain. I don't just think about what sounds clever or looks creative. I think about the audience, the problem we're solving, the insight behind the idea, and why anyone should care in the first place.

Turns out, I never really stopped writing. I just traded songs for ads.

A note about this portfolio: Most recently in my career, I've led creative development and contributed to advertising campaigns. I created this portfolio to further showcase my abilities as a conceptual thinker and copywriter. All campaigns featured here are independently developed speculative work, demonstrating how I approach creative challenges, translate insights into ideas, and bring those ideas to life across different channels.

Thanks for checking out my work. I hope you enjoy exploring it as much as I enjoyed creating it.

Formal Education

Continuing Education

Marketing and Strategy (and some creative) Professional Experience