Have you ever seen a man ask a grocery store clerk where the ketchup is? Ask a stranger for directions? Or, better yet, admit he needs help with his health? Yeah, neither have we.
Men will spend hours searching, guessing, improvising, and coming up with ridiculously complicated solutions before asking a simple question. And when it comes to their health, that stubborn independence can get in the way of getting the care they need.
That's where “Men Will Do Anything But Ask For Help” comes in. Through absurd humor and hilariously relatable situations, this campaign for Hims pokes fun at men's refusal to ask for help while encouraging their girlfriends, wives, and partners to give them a little nudge toward taking their health seriously.
Because sometimes, the hardest part of getting help is admitting you need it.
Television Ad (Storyboard)
Social Media: IG REELS / TikTok (storyboard)
Out-Of-Home Advertising
Role: Copywriter, Creative Ideation / Development, Strategic Planning
This is an independently developed speculative advertising campaign created for portfolio purposes. It is not affiliated with, commissioned by, or endorsed by Hims. Due to my limited design experience, I used AI to bring this campaign to life. All campaign concepts, creative executions, and mockups are presented to demonstrate my strategic thinking, copywriting, and creative capabilities.