About Me

I was a musician in a past life. I performed live music, wrote songs, recorded albums, and collaborated with a handful of talented, amazing people. Throughout my journey in music, I was always the one who led the marketing efforts for my projects. I managed social media accounts, worked with designers to create posters and ads, wrote copy for those materials, and essentially became the marketing strategist and copywriter for my acts. And I loved it! Being the person who studied audiences to craft the right message for promoting my work ultimately led me to pursue a career in advertising.

Today, I’m a data-driven, creatively focused brand marketer specializing in consumer research, brand and creative strategy, and copywriting. I conduct in-depth research to uncover cultural and human insights, and I write for brands to help them connect with consumers authentically—as people.